Project Kangaroo, the video-on-demand service from ITV, BBC Worldwide and Channel 4, is expected to launch under the name SeeSaw.
SeeSaw has been described as "wanting to do for broadband what Freeview did for digital TV", which will see BBC Worldwide, ITV and Channel 4 have an equal share of the joint venture and will offer more than 10,000 hours of TV programming. The service will initially be available via the web, with shows available either streamed or to download. However, the ultimate aim is to deliver SeeSaw content direct to televisions. BBC iPlayer has recently launched on Virgin Media’s cable platform. It aims to "build on the experience" of the broadcasters' existing media players, ITV.com, 4oD and the BBC iPlayer.
The BBC Worldwide’s involvement in SeeSaw has yet to be approved by the BBC Trust. Also no consensus on the commercial model has yet been agreed for 3 reasons, ITV wants a free-to-view proposition, some of Channel 4’s US content must be pay-per-view and the BBC is concerned with linking ads to its content. These issues are meaning the launch, which originally was pencilled in for late summer, may be delayed until next year.
From an industry point of view, one of the benefits of such a service is advertisers
could potentially access BBC programming. The service could also grow the use of VoD, by having a central source for content and therefore encourage consumers to browse more of the available content. The amazing success of BBC iPlayer & 4OD is already evident with almost half of Virgin Media TV’s customers accessing its VoD service on a monthly basis. Also there are currently 4.25m plays per week on the BBC iPlayer, 2m views per week on ITV.com and 1m views per week on C4 on-demand service. SeeSaw will provide another way for TV contractors to role with the times and access a new breed of audience.
SeeSaw has been described as "wanting to do for broadband what Freeview did for digital TV", which will see BBC Worldwide, ITV and Channel 4 have an equal share of the joint venture and will offer more than 10,000 hours of TV programming. The service will initially be available via the web, with shows available either streamed or to download. However, the ultimate aim is to deliver SeeSaw content direct to televisions. BBC iPlayer has recently launched on Virgin Media’s cable platform. It aims to "build on the experience" of the broadcasters' existing media players, ITV.com, 4oD and the BBC iPlayer.
The BBC Worldwide’s involvement in SeeSaw has yet to be approved by the BBC Trust. Also no consensus on the commercial model has yet been agreed for 3 reasons, ITV wants a free-to-view proposition, some of Channel 4’s US content must be pay-per-view and the BBC is concerned with linking ads to its content. These issues are meaning the launch, which originally was pencilled in for late summer, may be delayed until next year.
From an industry point of view, one of the benefits of such a service is advertisers
could potentially access BBC programming. The service could also grow the use of VoD, by having a central source for content and therefore encourage consumers to browse more of the available content. The amazing success of BBC iPlayer & 4OD is already evident with almost half of Virgin Media TV’s customers accessing its VoD service on a monthly basis. Also there are currently 4.25m plays per week on the BBC iPlayer, 2m views per week on ITV.com and 1m views per week on C4 on-demand service. SeeSaw will provide another way for TV contractors to role with the times and access a new breed of audience. 
No comments:
Post a Comment