Google has waded into the social networking arena with software designed to break down barriers between existing networks and link small websites into an overarching web of friends.Google Friend Connect provides participating sites with plug-in applications to enable the exchange of messages, photographs, music, video and games. It will also allow anyone users to import their photos and friends list from Facebook, LinkedIn and a range of smaller social networks.
The software is based on the Google-led Open Social platform, which means that independent software developers will be able to write new programs to extend the scope of the system. It will be available to websites at no cost.
Last week both Facebook and MySpace said they would allow members of their networks to export information and applications from their profile to other websites.
Their announcements illustrate the attempts of the dominant social networks to extend their powerful web presence into new, more profitable areas.
Their announcements illustrate the attempts of the dominant social networks to extend their powerful web presence into new, more profitable areas.
Friend Connect is currently in a limited trial phase and will be available more widely in the next few months.
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