A trial has just finished in the Ginza district of Tokyo, which used specially created wireless networks to deliver site-specific information to GPRS-enabled mobile phones and PDA devices. When passing through designated 'hot spots', participants could download specific information packs about their surroundings, via embedded RFID tags, IC tags or even infrared.
One of these spots was created outside Ginza metro station, where visitors could have a 3D real-time image of the whole area beamed directly to their phone to help them navigate their way around the metropolis.
The technology utilises an eSound Positioning system, which means that users with an earpiece were sent pre-recorded audio messages via RFID when they approached the relevant locations. If they liked the sound of what they heard, they could then walk in the direction of the voice and receive further downloads about that particular shop, museum, restaurant or landmark.
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This type of technology could play a massive part in the next raft of ARG based games. Path and I have already had a specific idea for Litte Big Planet which utilises this type of technology...
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