Monday, 31 March 2008

Computer games to get cigarette-style health warnings

Video games will be forced to carry cigarette-style health warnings under proposals to protect children from unsuitable digital material.

The report, commissioned by the Prime Minister in response to a growing moral panic about video games, will conclude that they can harm the development of children’s beliefs and value systems and desensitise them to violence. It will also recommend that retailers who sell video games to anyone under the age rating on the box should face a hefty fine or up to five years in prison.

The report, written by Tanya Byron, the clinical psychologist and television parenting guru, is also expected to address the dangers of children’s use of the internet.“Parents are afraid to let their children out,” she said. “So they keep them at home, but allow them to take risks online.”She will call for a massive campaign to educate parents, teachers and childcarers about how to ensure that children get maximum benefit from the digital world without being exposed to its dangers.This will include a drive for greater awareness of inappropriate content such as pornography.

Parents will be encouraged to monitor children’s online use and keep computers in living rooms rather than bedrooms. Dr Byron, a Times columnist who has two children aged 9 and 12, said that video and online games could have enormous benefits “in terms of learning and development”, but that there was too little awareness among parents about the associated risks they posed and how to manage those risks.“You would not send your child to the pool without teaching them to swim, so why would you let them online without teaching them to manage the risks?” she said.

Dr Byron said that the current classification system for video games was confusing and not tough enough. At present only games showing sex or gross violence require an age rating from the British Board of Film Classification (BBFC) and fewer than 2 per cent of titles carry an 18-certificate.The alternative Pan-European Game Information system is considered to be ineffective because it uses symbols that are confusing and distributors effectively chose their own ratings by filling in a form about their product.Dr Byron wants a single statutory classification system.

Ratings would have to be displayed prominently on all packaging materials, like health warnings on cigarettes, as well as on shop display cases.“We have to make child digital safety a priority. If you are under 18, you should not be able to buy an ‘18’ game and if you are under 12, you should not be able to buy a ‘12’ game,” she said. She also wants all games consoles to contain blocking mechanisms that would enable parents to prevent children playing unsuitable games on them.

Tuesday, 18 March 2008

New pot noodle flavour - Guinness??!!

Jonny seems quite good at finding comical videos on the old YouTube. Here's his latest one:

Monday, 17 March 2008

Dark knight virals...


While looking at the below websites for the upcoming Dark Knight film, it occurred to me that this kind of stuff really piques and satisfies the interest of the hardcore film fan but also gives intermittent film goers some kudos/social currency among their friends by knowing a bit more than their friends... Its an interesting way of looking at the gamers vs social/party gamers audiences and how we can utilise the same content in different contexts.






Path.

After School assembly, switch on your nintendo


It is a school child’s dream. Primary pupils are being encouraged to play on Nintendo DS consoles in class to boost their cognitive skills.
Under a scheme being tested on 900 pupils in 16 primary schools in Scotland, children are being given the hand-held computer games devices for free and encouraged to start their day by doing “brain training” exercises.
Trials of the game, Nintendo’s More Brain Training from Dr Kawashima, found that an early morning 20-minute daily session, involving reading, problem solving and memory puzzles, could boost maths attainment as well as improving concentration and behaviour levels.
Derek Robertson, of Learning and Teaching Scotland (LTS), the body responsible for the development of the curriculum, said that children in the trial were given a maths test at the beginning and the end of the ten-week experiment. Their scores showed a 10 per cent average improvement.
Game-based learning can provide dynamic and culturally relevant contexts that engage, motivate and challenge today’s young learner,” he said.
Nintendo DS consoles are already used in Japan as an aid to teaching children the “alphabet” of more than 2,000 Kanji characters.
Primary school children are each given a device and provided with software that tests their ability to remember the characters and write them correctly on the lower screen.
Schools that have started using the consoles – devoting about 20 minutes at the beginning of each “koku-go” (Japanese) lesson to the tests – report substantially higher test scores when the children take mainstream exams.
A few mathematics teachers in Japan’s high-intensity cram schools have adopted the Nintendo DS as a way of testing mental arithmetic speed.
The Japanese games software industry has responded quickly to the growing demand, churning out dozens of titles that could practically be used by teachers, though the Ministry of Education has been slow to endorse national adoption of the idea.
In Scotland, LTS said it was providing 480 Nintendo DS consoles for the project, with 30 going to each school. They will remain in the schools during the trial. Once the scheme is over, LTS will use the consoles for other educational projects over the next few years.
The Scottish experiment follows research in England that suggests that many state schools are failing to get the most out of new technology in the classroom.
Research from Becta, the Government’s adviser on IT in schools, found that although schools were spending £1 billion on cutting-edge information technology a year, 80 per cent of them were failing to make full use of it.
The research also found that many teachers were intimidated by the equipment and struggle to cope, and that children have a better understanding of how it works.
The Government is determined to make every child computer-literate, but the research from Becta (formerly the British Educational Communications and Technology Agency) suggested that some schools were buying the wrong software, and support was often amateurish.

PSN commercial??

During my daily trawl on PS3 Fanboy i came across this potential ad for the PSN...



I'm not sure where this was unearthed but i thought it was an interesting way of communicating the PSN.

Does anyone have any thoughts?

Friday, 14 March 2008

Here is some very cool viral stuff I've come across on the interweb...

This is a great film for Adidas - taking viewers through the history and evolution of the brand in a really neat and emotive way...



Twitter in plain English – nice and simple. And in English (More American)




This is just brilliant. All I can say without ruining it.

www.dothetest.co.uk

RFID Tags in Japan

A trial has just finished in the Ginza district of Tokyo, which used specially created wireless networks to deliver site-specific information to GPRS-enabled mobile phones and PDA devices. When passing through designated 'hot spots', participants could download specific information packs about their surroundings, via embedded RFID tags, IC tags or even infrared.

One of these spots was created outside Ginza metro station, where visitors could have a 3D real-time image of the whole area beamed directly to their phone to help them navigate their way around the metropolis.

The technology utilises an eSound Positioning system, which means that users with an earpiece were sent pre-recorded audio messages via RFID when they approached the relevant locations. If they liked the sound of what they heard, they could then walk in the direction of the voice and receive further downloads about that particular shop, museum, restaurant or landmark.

Thursday, 13 March 2008

LittleBigFan.com



Someone came across this earlier in the week and its a great insight into a possible community for LBP. For example, they are getting very excited that LBP is going to be at Play.com Live!

My particular favourite image of sackboy is above.